ProjectClientAdidasAdidas Running Creative Direction
This shoot was part of a broader creative direction for the running franchise, serving as a visual exploration of the brand’s expression through photography and design. The imagery helped define the look and feel across campaign, lifestyle, and product storytelling touchpoints.
Photography: Elliot James Kennedy
Production: 24 productions
Creative concept and visual direction development
Moodboard creation, shot list, and style guide definition
Briefing and guidance of photographers, stylists, and creative partners
Casting oversight and location selection
Pre-production planning with internal & external production
On-set art direction: composition, styling, and product placement
Image selection and retouching supervision