ProjectClientAdidasAdidas Sportswear Creative Direction
This shoot was developed as part of the broader creative direction, serving as a visual exploration of brand expression. It aimed to push the boundaries of recognizability, using the iconic three stripes not as a logo, but as a visual code, implied rather than shown. The work played with form, and composition to investigate how far the brand could be felt without being explicitly seen. A study in restraint, it was a way to say more by showing less.
Creative concept and visual direction development
Moodboard creation, shot list, and style guide definition
Briefing and guidance of photographers, stylists, and creative partners
Casting oversight and location selection
Pre-production planning with internal & external production
On-set art direction: composition, styling, and product placement
Real-time collaboration with crew to ensure visual consistency
Image selection and retouching supervision
Asset adaptation across social, digital, print, and retail platforms
Quality control and creative alignment throughout all phases