Maria Giulia Giorgiani Senior Art Director 






ProjectClientAdidasAdidas + Allbirds – Futurecraft Footprint campaign
In an industry built on rivalry, adidas and Allbirds chose collaboration over competition. Their shared goal: to create the world’s lowest carbon performance shoe — and to be radically transparent about the process behind it.

The campaign turned the making into the message, weaving together design sketches, material studies, and athlete-led storytelling to highlight innovation with purpose. Shot in South Africa and Miami, the imagery paired idealized natural settings with refined, intentional art direction. CGI elements were integrated to spotlight material innovation and construction with clarity and precision.

From strategy to execution, the visual direction connected storytelling, product, and mission, spanning film, hero imagery, social content, and an interactive launch experience. Rolled out across both brands’ global channels, the campaign presented a unified, future-facing narrative where sustainability met performance.

Film: Daniel Sannwald
Photography: Alexander Aguiar
Production: 24 productions



Led Art Direction across film, photography, and social
Briefed and directed external creative teams
Pre and post prodcution
Art directed action, hero imagery and product content
Ensured visual cohesion across both brand identities