Art Direction - Maria Giulia Giorgiani
Creative Direction – Donnie de Meijer
Photography – Anthony Blasko
Production – 24 Production
Adidas ///
AlphaEdge 4D Campaign
This campaign explores the groundbreaking collaboration between two giants—Adidas and Carbon—coming together to change the game. Shot in San Francisco, this campaign highlights the fusion of sport and cutting-edge Digital Light Synthesis (DLS) technology, driven by radical innovation and imagination. Two films were created to bring this vision to life. The first captures AlphaEdge 4D tech in action, showing its performance on the body in real-life running scenarios. The second dives deep into the technology itself, revealing the entire process—from data capture to the (DLS) lattice printing, showcasing the science behind the innovation.