Art Direction & Design – Adidas Brand Design Team
Creative Direction – Donnie de Meijer
Photography – Rory Griffin & Sebastian Lager
Production – Aboutkokomo
Adidas ///
Badge Campaing 2022
The Adidas Badge is a global campaign that aims to build a comprehensive image library for the brand, covering 19 different product categories each season. This project takes a 360-degree approach, creating content that can be utilized across all touchpoints, including digital, social media, apps, and retail channels. The content produced includes still images, videos, and campaign layouts, accompanied by a detailed guideline toolkit for local markets to implement the campaign effectively.