ProjectClientDieselDiesel Furniture Cllection
Placed where they don’t belong, objects start to tell new stories.
This series was built on the idea of pulling furniture out of interiors and placing it into landscapes that echo their form and materiality. The contrast between design and raw terrain textures creates a quiet tension — both grounding and surreal. The result is a campaign that feels editorial yet product-focused, bold yet minimal.
Creative concept, visual direction development and photography
Moodboard creation, shot list, and style guide definition
Location selection
Pre-production planning with internal & external production
On-set art direction: composition, styling, and product placement
Image selection and retouching supervision