Art Direction – Maria Giulia Giorgiani
Creative Direction – Patricia Varrella
Design – Ryan Esquivel
Polaroid Brand Guidelines
I led the redesign of the Polaroid Brand Guidelines, shaping a new look and feel across graphics, photography, and beyond. This refreshed direction became the foundation of the brand’s identity, redefining how it speaks visually. It ensured consistency across all touchpoints, from the website revamp to global campaigns.