ProjectClientPolaroidPolaroid Flip – The Best of Life is Analog
In a world obsessed with digital perfection and AI-generated everything, the Polaroid Flip launched as a quiet rebellion, a camera designed to capture life as it really happens. Rooted in the belief that real human connection lives off-screen, in movement, in touch, in the poetry of everyday moments, the campaign invited people to slow down and reconnect with what’s real.
We partnered with a group of exceptional photographers, each interpreting the idea that the best of life is analog by focusing on intimate, human moments that can only be seen when you’re fully present.
To bring the messaging to life with character and texture, we collaborated with artist Thomas Lélu, whose iconic handwritten style gave the campaign a personal and expressive voice.
The result was a bold OOH campaign rolled out in key cities including New York and London a visual reminder that in a screen-saturated world, real life still happens offline.
Polaroid Photography: Iris Muñoz, Isadora Kosofsky, Daichi Nagai, Marina Mónaco, Maria Moldes
Handwriting: Thomas Lélu
Creative concept development
Art direction of the campaign narrative and visual tone
Direction and briefing of selected photographer talents
Visual guidance across photography
Pre-production planning with internal & external production
Image selection and retouching supervision
Collaboration with artist Thomas Lélu on handwriting integration
Supervision of layout design for out-of-home and digital formats
Ensuring consistency across all touchpoints, from OOH to CRM