ProjectClientPolaroidPolaroid Flip – Lifestyle Campaign
Lifestyle campaign created to support the launch of the Polaroid Flip camera. The shoot was designed to generate a wide range of assets for use across digital platforms and physical retail.
Captured in real settings with a candid, spontaneous energy, the imagery celebrated the tactile nature of instant photography, focusing on emotion, imperfection, and the joy of capturing a moment. The final content was used across e-commerce, social, CRM, and in-store environments.
Photography: Marco Arguello
Production: Team this
Location: Athens
Creative concept and visual direction development
Moodboard creation, shot list, and style guide definition
Briefing and guidance of photographers, stylists, and creative partners
Casting oversight and location selection
Pre-production planning with internal & external production
On-set art direction: composition, styling, and product placement
Real-time collaboration with crew to ensure visual consistency
Image selection and retouching supervision
Asset adaptation across social, digital, print, and retail platforms
Quality control and creative alignment throughout all phases