ProjectClientPolaroidGo Camera Lifestyle
For this lifestyle shoot, we joined a real group of friends from the Polaroid community on a road trip through Portugal, handing them the Go camera and documenting the day as it naturally unfolded. The creative direction centered on capturing honest, unfiltered moments of connection and product use.
Shot entirely on location with minimal staging, the approach was immersive and observational, following the group and letting stories emerge in real time. The final imagery became a versatile asset suite used across digital retail, in-store displays, social media, CRM, and PR communications.
Photographer: Sophie Green
Production: Krypton
Location: Lisbon
Creative concept and visual direction development
Moodboard creation, shot list, and style guide definition
Briefing and guidance of photographers, stylists, and creative partners
Casting oversight and location selection
Pre-production planning with internal & external production
On-set art direction: composition, styling, and product placement
Real-time collaboration with crew to ensure visual consistency
Image selection and retouching supervision
Asset adaptation across social, digital, print, and retail platforms
Quality control and creative alignment throughout all phases