Art Direction – Maria Giulia Giorgiani
Creative Direction – Patricia Varrella
Photography – Sophie Green
Creative Producer – Alessia Abbamonte
Production – Krypton
Polaroid
Go Camera / Lifestyle
This seasonal brand lifestyle shoot is structured in three chapters, featuring three different products, all following the same concept. We envisioned the Polaroid cameras as more than just a tool; we wanted them to be characters within the stories. Embracing a fresh, candid approach, we cast real people from the brand’s community, reaching out directly to those who embody its spirit. In this chapter dedicated to the Polaroid Go, we equipped a group of friends with the camera and set them off along the Portuguese coast, capturing their moments and allowing the narrative to unfold naturally. Comprehensive asset creation for digital retail, in-store displays, social media, newsletters, and PR communications.