ProjectClientPolaroidPolaroid Now Camera Lifestyle
For this lifestyle shoot, we spent the day with a creative family from the Polaroid community, two parents and their young kids, capturing quiet, personal moments as they moved through their day with the Polaroid camera in hand. The creative direction focused on warmth, authenticity, and the tactile beauty of everyday life.
Shot entirely at their home, the approach was immersive and unfiltered, allowing real interactions and connections to lead the storytelling. The final imagery became a versatile asset suite used across digital retail, social media, CRM, and in-store environments.
Photographer: Sophie Green
Production: Krypton
Location: Lisbon
Creative concept and visual direction development
Moodboard creation, shot list, and style guide definition
Briefing and guidance of photographers, stylists, and creative partners
Casting oversight and location selection
Pre-production planning with internal & external production
On-set art direction: composition, styling, and product placement
Real-time collaboration with crew to ensure visual consistency
Image selection and retouching supervision
Asset adaptation across social, digital, print, and retail platforms
Quality control and creative alignment throughout all phases