Art Direction – Maria Giulia Giorgiani
Creative Direction – Patricia Varrella
Photography – Sophie Green
Creative Producer – Alessia Abbamonte
Production – KryptonPolaroid
Now Camera / Lifestyle
This seasonal brand lifestyle shoot is structured in three chapters, featuring three different products, all following the same concept. We envisioned the Polaroid cameras as more than just a tool; we wanted them to be characters within the stories. Embracing a fresh, candid approach, we cast real people from the brand’s community, reaching out directly to those who embody its spirit. In this chapter featuring the Now camera, we spent the day with a family and their children, capturing their moments as they naturally unfolded. The result is an intimate, authentic portrayal of everyday life. Comprehensive asset creation for digital retail, in-store displays, social media, newsletters, and PR communications.