Adidas
Art Direction — Campaign Content

Art direction for a lookbook developed as a flexible content series, exploring the relationship between urban and natural environments. The project focuses on versatility and movement, placing the collection across contrasting settings to highlight its adaptability.  Shot between raw concrete structures and natural landscapes, the imagery builds a consistent visual language where neutral layers meet sharper accents. 

The approach balances function and style, presenting the pieces in transition, between city and outdoor contexts.  Designed as a multi-format content system, the series combines hero imagery with a range of crops, sequences, and variations, creating a cohesive visual flow tailored for digital and social platforms.