Diesel Living
Art Direction & Photography — Campaign Content

Art direction for a furniture series developed around a surreal, night-driven visual concept. The project explores the idea of objects removed from context, suspended in an undefined space where light and form reshape perception.  The imagery plays with contrast and distortion, using darkness as a stage to isolate each piece and emphasise its presence. 

Function gives way to atmosphere, positioning the furniture between object and sculpture.  A consistent visual language across the series creates a cohesive set of images designed to translate across campaign and digital platforms, balancing clarity with a more expressive, concept-driven approach.