Cohabs
Art Direction & Content — Social Content System
Art Direction & Content — Social Content System
Art direction for the evolution of Cohabs’ Instagram, focused on creating a cohesive and scalable visual system for social.
The project introduces a series of recurring formats that structure the feed and create rhythm over time. Each series combines a clear narrative with a distinct visual approach, allowing the content to feel consistent while evolving continuously.
The project introduces a series of recurring formats that structure the feed and create rhythm over time. Each series combines a clear narrative with a distinct visual approach, allowing the content to feel consistent while evolving continuously.
Ongoing formats include House Spotlight, highlighting individual spaces and what makes them unique, and Design Deep Dive, focusing on the designers behind each interior and their process. Together, they build a layered view of the brand, balancing space, design, and community.
The visual direction brings together photography, layout, and pacing, establishing a unified language across posts while supporting ongoing content production and platform relevance.
The visual direction brings together photography, layout, and pacing, establishing a unified language across posts while supporting ongoing content production and platform relevance.