Roba
Art Direction — Brand Identity
2025 – 2026

Brand identity, creative strategy, and digital design for ROBA, an Amsterdam-based online store curating a collection of timeless and distinctive vintage objects.

The project focused on developing a visual identity that reflects the brand’s refined and considered approach to curation. The system combines restrained typography, minimal layouts, and an editorial sensibility to create a quiet yet distinctive brand language.

Designed to highlight the uniqueness and material character of each object, the identity balances simplicity and clarity, allowing the collection to remain central while establishing a strong and recognizable visual presence across digital platforms.