Polaroid
Art Direction — Editorial Identity

Editorial identity and publication design for Imperfectionism, a manifesto magazine expressing Polaroid’s brand philosophy and celebrating the aesthetic of instant photography.  The publication translates the concept of imperfectionism into a distinctive visual language that embraces spontaneity, experimentation, and the tactile qualities of the medium.

The editorial system is built around expressive typography, flexible layout structures, and generous image space, allowing photography to remain central while creating a strong and recognizable visual framework.  The first issue featured the work of Jim Goldberg, Enri Canaj, and Newsha Tavakolian. The magazine was distributed through selected retail stores and presented at Paris Photo.