Adidas
Art Direction — Seasonal Creative Direction

Creative direction and visual identity for a seasonal skateboarding campaign, developed to establish a distinctive visual language for the brand’s skate category.

The project combined a photographic series with a set of campaign posters, forming a cohesive visual system that could extend across brand communications and cultural touchpoints. The campaign identity was built around a surreal, cinematic atmosphere, reimagining skateboarding through an unexpected lens.

Set within an otherworldly visual environment, the imagery plays with light, movement, and spatial distortion, creating a dreamlike mood where actions appear suspended in time. The result shifts the perception of skate culture from raw realism toward a more atmospheric and narrative-driven interpretation.