Superga
Art Direction & Videography — Social Portrait Series

Creative direction and campaign concept for Artifact, Superga’s premium line focused on craftsmanship, materiality, and form.

Developed as a social-first content system, the campaign takes shape as an ongoing portrait series, each episode introducing a new creative voice.

The product is embedded naturally within real environments, shifting the focus from promotion to atmosphere.

Designed to be modular and repeatable, each shoot generated a mix of assets across film and stills, creating a flexible content library for social.