What I love most is that sweet spot where a clear idea meets strong, thoughtful visuals, the kind that make you stop, feel something, and remember it. Sometimes that means leading a big-picture creative vision; sometimes it’s about getting into the details and making sure every element feels just right.
I’ve led shoots around the globe, built toolkits that keep brands flexible, and designed visual systems that work everywhere, from a phone screen to a shop window. For me, great creative isn’t just about looking good; it’s about connecting, inspiring, and making sense in the real world.
I’m based in Amsterdam, and I’d love to work with a team that’s curious, purposeful, and not afraid to push ideas a little further.
Creative Direction & Art Direction / Brand Identity & Visual Systems / Campaign Concepting & Execution / Content Creation for photography, video, and social / Digital & Print Design / Styling & Set Direction / Global & On-Location Shoot Direction / Toolkit & Guideline Development / Storytelling & Narrative Development / E-commerce & Lookbook Art Direction / Social Media Creative Strategy / Cross-Platform Visual Consistency
For project enquiries:
liagiorani@gmail.com