The campaign turned the making into the message, weaving together design sketches, material studies, and athlete-led storytelling to highlight innovation with purpose. Shot in South Africa and Miami, the imagery paired idealized natural settings with refined, intentional art direction. CGI elements were integrated to spotlight material innovation and construction with clarity and precision.
From strategy to execution, the visual direction connected storytelling, product, and mission, spanning film, hero imagery, social content, and an interactive launch experience. Rolled out across both brands’ global channels, the campaign presented a unified, future-facing narrative where sustainability met performance.
Photography: Alexander Aguiar
Film Director: Daniel Sannwald
Production: 247productions
Location: Miami & Cape Town