Project 12ClientAdidasRunning – Brand Shoot
This shoot was part of a larger creative vision for the running franchise, using photography and design to bring the brand’s identity to life. The imagery captured the energy, style, and performance at the heart of the franchise, shaping a consistent look and feel across campaigns, lifestyle content, and product storytelling. It became a visual reference point, guiding how the brand shows up in every channel and touchpoint.
Art Direction and Creative concept development
Moodboard creation, shot list, and style guide definition
Briefing and guidance of photographers, stylists, and creative partners
Casting oversight and location selection
Pre-production planning with internal & external production
On-set art direction: composition, styling, and product placement
Image selection and retouching supervision
Photography: Elliot James Kennedy
Production: 247productions
Location: London