Project 09ClientAdidasSportswear – Creative Shoot
This shoot was developed as part of the broader creative direction, serving as a visual exploration of brand expression. It aimed to push the boundaries of recognizability, using the iconic three stripes not as a logo, but as a visual code, implied rather than shown. The work played with form, and composition to investigate how far the brand could be felt without being explicitly seen. A study in restraint, it was a way to say more by showing less.
Art Direction and Creative concept development
On-set art direction
Wardrobe & Styling Direction
Pre & Post Production
Photography: Christopher Anderson
Production: Adidas
Location: Lisbon