Conceived as an ongoing series, new episodes were released every few months, each spotlighting a different maker whose philosophy aligns with the spirit of the line.
Created specifically for social media, the content followed a documentary-style approach that balances storytelling with a subtle product presence. Shot across the UK, the Netherlands, and Germany, the production was intentionally stripped back to preserve the authenticity and emotional tone of each piece.
Voiceovers were written by the subjects themselves, allowing for raw, personal narratives that felt genuine and unscripted. From styling to location, each person presented themselves on their own terms, resulting in a campaign that feels more like a portrait series than a traditional brand push.
Videography: Mg Giorgiani
Production: Superga
Locations: Berlin, Amsterdam, Brighton