Project 02ClientPolaroidFlip Camera – Lifestyle Shoot
Lifestyle contents created to support the launch of the Polaroid Flip camera. The shoot was designed to generate a wide range of assets for use across digital platforms and physical retail.
Captured in real settings with a candid, spontaneous energy, the imagery celebrated the tactile nature of instant photography, focusing on emotion, imperfection, and the joy of capturing a moment. The final content was used across e-commerce, social, CRM, and in-store environments.
Art Direction and Creative concept development
Moodboard creation, shot list, and style guide definition
Briefing and guidance of photographers, stylists, and creative partners
Casting oversight and location selection
Pre-production planning with internal & external production
On-set art direction: composition, styling, and product placement
Real-time collaboration with crew to ensure visual consistency
Image selection and retouching supervision
Asset adaptation across social, digital, print, and retail platforms
Quality control and creative alignment throughout all phases
Photography: Marco Arguello
Production: Team This
Location: Athens