Maria Giulia Giorgiani Senior Art Director 






Art Direction
ClientPolaroidGo Camera – Lifestyle Shoot


For this lifestyle shoot, we joined a real group of friends from the Polaroid community on a road trip through Portugal, handing them the Go camera and documenting the day as it naturally unfolded. The creative direction centered on capturing honest, unfiltered moments of connection and product use.

Shot entirely on location with minimal staging, the approach was immersive and observational, following the group and letting stories emerge in real time. The final imagery became a versatile asset suite used across digital retail, in-store displays, social media, CRM, and PR communications.



Photography: Sophie Green
Production: Krypton
Location: Lisbon