Project 05ClientPolaroidImperfectionism Magazine
On the occasion of the I-2 camera relaunch, we introduced Imperfectionism, a manifesto magazine that reflects Polaroid’s brand philosophy and celebrates the beauty of instant photography. Created to elevate the medium, the magazine showcases some of the most compelling voices in contemporary Polaroid photography.
The first issue featured the work of Jim Goldberg, Enri Canaj, and Newsha Tavakolian.
The magazine was distributed through selected retail stores and featured at Paris Photo.
Art Direction and Creative concept development
Development of the concept and visual tone
Led the design team in developing the layout
Supervision of print production and material choices