Art Direction
ClientPolaroidNow Camera – Lifestyle Shoot
For this lifestyle shoot, we spent the day with a creative family from the Polaroid community, two parents and their young kids, capturing quiet, personal moments as they moved through their day with the Polaroid camera in hand. The creative direction focused on warmth, authenticity, and the tactile beauty of everyday life.
Shot entirely at their home, the approach was immersive and unfiltered, allowing real interactions and connections to lead the storytelling. The final imagery became a versatile asset suite used across digital retail, social media, CRM, and in-store environments.
Photography: Sophie Green
Production: Krypton
Location: Lisbon